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Exclusive: Ventureast strikes gold as Japan’s istyle backs content startup Incnut

Exclusive: Ventureast strikes gold as Japan’s istyle backs content startup Incnut

June 19, 2020

Early-stage investor Ventureast has exited its investment in Hyderabad-based women-focussed content startup Incnut Digital Pvt. Ltd by selling its stake to Tokyo-headquartered consumer internet company istyle Inc. istyle has picked up an undisclosed minority stake in Incnut, which runs online beauty and wellness community StyleCraze and parenting network MomJunction, in a secondary transaction worth Rs 25 crore (around $3.4 million at current exchange rates), said Sateesh Andra, managing director of venture capital firm Endiya Partners.

Early-stage investor Ventureast has exited its investment in Hyderabad-based women-focussed content startup Incnut Digital Pvt. Ltd by selling its stake to Tokyo-headquartered consumer internet company istyle Inc.

istyle has picked up an undisclosed minority stake in Incnut, which runs online beauty and wellness community StyleCraze and parenting network MomJunction, in a secondary transaction worth Rs 25 crore (around $3.4 million at current exchange rates), said Sateesh Andra, managing director of venture capital firm Endiya Partners.

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