Exited through a structured deal with Avendus.
Ad2pro is one of only three global companies that provides pre-press, design, and production services for print and online media publishers through an online interface backed by an off-shored delivery model. Ad2pro's business model leverages the urgent need of publishers in developed markets to drastically reduce production costs, and offers high quality creative outputs with little or no upfront investment.
The company was founded by a team of former senior executives from LA Times, and a serial entrepreneur with rich experience of servicing the media sector. Ad2pro's solution involves automation and integration of the creative and production processes into its innovative web based service delivery platform. The use of an advanced technology platform to automate the creative process has resulted in Ad2pro incurring lower operational costs than that of competition.
Since investing through the Proactive Fund in February 2008, Ventureast has worked closely with Ad2pro on strategies to achieve positive cash flows, which it has done in a record time for any start up. By signing multi-year contracts with top worldwide publishers, Ad2pro has ramped up business since the time of investment. Ventureast also helped Ad2pro mitigate risks through a diversification strategy, and identified new revenue streams for the company's products and services. Ad2pro ranked second in Deloitte's Technology Fast 50 in India 2010 and Fast 500 Asia 2010, which recognize the country's fastest growing technology, media and telecom companies.